PRINCIPLES OF COMMUNICATIVE DESIGN OF INTERACTIVE MULTIMEDIA WEB INFOGRAPHICS IN MODERN INFORMATION SYSTEMS

Abstract

The communicative design of interactive multimedia web infographics is a vital component of modern digital communication systems, as it enables the effective representation of complex information through various formats. This research is particularly relevant due to the growing practical application of interactive elements and multimedia technologies in web design, which enhances user engagement with content and improves information transmission. The objective of this study is to define the principles of communicative design for interactive multimedia web infographics that contribute to increasing the efficiency of information delivery and improving the user experience in contemporary information systems. The main tasks include analysing the theoretical foundations of communicative design, evaluating modern multimedia technologies and their impact on interactivity, as well as examining the development trends in web infographics. The research employs quantitative and qualitative content analysis, comparative analysis, and methods for designing interactive prototypes. Special attention is given to the principles of visual hierarchy, multimedia interactivity, and adaptability, which enhance communication efficiency and improve the user experience across different digital contexts. The results of the study demonstrate the significant potential of innovative technologies, such as augmented reality, big data, and animated graphics, to expand the capabilities of communicative design in web infographics. These technologies allow the creation of more adaptive and personalized information products, which increase user engagement and optimize the process of information transmission. The prospects for further research involve the continued integration of new technological solutions into visual communication to enhance the efficiency of information flows in various sectors of the digital environment.